Last Night Of The Proms Set To Reach Largest Ever Global Audience
Monday, September 07, 2009
After a packed 58 days, the 115th BBC Proms comes to a spectacular end on Saturday 12 September. The world-renowned Last Night of the Proms will once again see celebrations in London ’s Royal Albert Hall and at BBC Proms in the Park events around the UK.
The event, dubbed ‘the world’s biggest musical party’, is set to reach a bigger worldwide audience than ever before, with broadcasts in sound or vision reaching music lovers on every continent.
For the first time, the Last Night of the Proms is screened via satellite to cinema chains in Asia, Australia, Canada, New Zealand, South Africa and the USA on 12 September (13 September in time-delayed territories), presenting one of the UK’s most iconic music events on the big screen and in digital surround sound. Among those to sign up is the famous Grauman’s Chinese Theatre on the Hollywood Walk of Fame in Los Angeles.
Proms on BBC television in the UK have already reached more than twelve million viewers to date (excluding time-shifted viewing i.e. via the BBCiPlayer), and the Last Night from the Royal Albert Hall can be enjoyed by UK audiences on BBC TWO (first half) and BBC ONE (second half). Music lovers in the UK can also view the celebrations at the BBC Proms in the Park events, which are taking place in London , County Down , Glasgow , Swansea and Salford . The concert from Hillsborough Castle , County Down , is broadcast live on BBC Four and viewers can also use the red button to view a selection of coverage from all of the Proms in the Park events. The expanding programme of BBC Big Screens, currently in twenty locations, takes BBC Proms in the Park even further around the country including, Bradford (Centenary Square), Middlesbrough and Swindon (Wharf Green).
Countries lined up to broadcast this year’s event on television include Australia, Belarus, Belgium, Bosnia, China, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Germany, Greece, Japan, Norway, Poland, Portugal, Sweden and Romania.
Through BBC Radio, the reach of the Last Night goes wider still in the UK and abroad. The Royal Albert Hall event is live on BBC Radio 3, while the BBC Proms in the Park London Hyde Park event is live on BBC Radio 2, with live streaming on both stations’ websites. The BBC Proms in the Park events in County Down , Glasgow , Swansea and Salford are broadcast live on BBC Ulster, BBC Scotland, BBC Wales and BBC Manchester respectively.
BBC World Service, which has broadcast Proms concerts since 1932, reaches a potential worldwide audience of 40 million on its English language service alone, and the Last Night is broadcast live on the joint BBC World Service/Deutsche Welle DRM (digital shortwave) network, with highlights on Sunday on the regular World Service radio and online networks.
More than twenty other countries among the BBC’s European Broadcast Union partners and National Public Radio in USA, are also broadcasting the BBC Radio 3’s relay of Last Night, including Austria, Australia, Belgium, Bulgaria, Canada, Denmark, Estonia, Finland, France, Germany, Hong Kong, Iceland, Italy, Lithuania, Norway, Poland, Portugal, Romania, Slovenia, Spain, Sweden and USA. More than half of those countries will be broadcasting the event live via satellite, and some even have their own presenters in the Royal Albert Hall.
Roger Wright, Director BBC Proms says:
“The aim of the Proms has always been to bring classical music to the widest possible audience. Thanks to modern technology we are able to present the concerts in new and expanding ways to an ever-increasing global audience. We are proud of the international success of the Last Night of the Proms and that one the UK ’s great events is becoming such an international phenomenon.”