Naxos and Bachtrack: working together to get more of the world into classical music

Naxos (www.naxos.com), the world’s leading classical music group, has today announced a partnership with Bachtrack.com, the innovative classical event finder, which allows site visitors to the site to listen to entire symphonies and operas before they buy their tickets.

Bachtrack visitors who find listings of forthcoming concerts or operas can click on any of 1,000 works and listen to the whole work free directly on their PC, with recordings provided by Naxos.

Both Naxos and Backtrack passionately believe that the market for classical music needs to grow. Where Bachtrack’s focus is live performance, Naxos’ concern is with recorded media. But both agree that to draw in new listeners, it's vital to demystify classical music and make it more widely accessible.

‘For the 1,000 most popular works in our listings, visitors can now listen to the whole work with just one click from the listings page,’ said Alison Karlin one of the founders of Bachtrack. ‘We're very excited to be working with Naxos on this wonderful resource, which will encourage people to go to more concerts.’

Anthony Anderson, Managing Director Naxos UK, said ‘We are delighted to be teaming up with Bachtrack in this way. Having the opportunity to hear repertoire before hearing it in concert does much to enrich the experience of enjoying music.’

Bachtrack is the world’s most extensive classical event finder and review site, founded in January 2008 and covering many of the world’s events.

Naxos is the world’s leading classical music label and is known for recording exciting new repertoire with exceptional talent. The label has one of the largest and fastest growing catalogues of unduplicated repertoire available anywhere with state-of-the-art sound and consumer-friendly prices. The catalogue includes classical music CDs and DVDs as well other genres such as jazz, new age, educational and audiobooks.

 

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