Christa Ludwig, Alain Lanceron & Toni Gradsack. Photograph: Bukajlo/Image&Co/MidemCannes February 4, 2013 (SF). For the first time since the founding of the Salzburg Festival’s Young Singers Project six years ago, four of its young singers performed for the international audience of the world’s largest music trade-fair, midem, in Cannes.

In 2013, midem put the spotlight on classical music with a brand new programme designed to facilitate deal making, networking and discovery, thanks to an improved environment and dedicated events.

Over the course of three thematic nights, the midem Classical Embassy programme of concerts allowed the most promising young artists to perform in front of both midem participants and a B2C audience. The midem Classical Embassy was organized in partnership with the Salzburg Festival through their Young Singer Project (YSP) and Young Classical Artists Trust (ycat) hosted by James Jolly and supported by distinguished ambassadors such as mezzo-soprano opera star Christa Ludwig, Moldovan violinist Patricia Kopatchinskaja, German-Japanese pianist Alice Sara Ott, Alain Lanceron, President of Virgin Classics and Director of EMI Classics France, and Eugène Prim, Managing Director, Solistes Européens (Luxembourg).

“In 2012, I had the pleasure of selecting 16 of the most talented young singers from among 160 who had applied from many continents and, during the 2012 Salzburg Festival, the YSP ensemble members appeared in 46 performances,” said Toni Gradsack, Director of the Young Singers Program of the Salzburg Festival. “It is a great honour and pleasure for me that some of the most talented singers from the YSP ensemble are invited to perform in 2013 on the international midem stage, in front of both music professionals from all over the world and music lovers.”

The Hungarian soprano Maria Celeng, the Italian mezzo-soprano Benedetta Mazzucato, the Austrian tenor Clemens Kerschbaumer and the Ukrainian baritone Yiuri Samoilov took their audience by storm during a recital in Cannes in the South of France, performing a total of seventeen arias by Handel, Hasse, Mozart, Mascagni, Massenet, Bizet, Rossini, Tchaikovsky, Britten and Verdi.

Maria Celeng and Clemens Kerschbaumer were immediately invited to perform at the Solistes Européens in Luxembourg.

The concerts were framed by Round Table Discussions featuring Christa Ludwig with Alain Lanceron, President of Virgin Classics and EMI Classics France, as well as Toni Gradsack, the Casting Director of the Salzburg Festival and the Young Singers Project, all of whom enjoyed a lively discussion.


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