Royal Liverpool Philharmonic Signs Deal with Second Sponsoring Partner
Thursday, May 05, 2005
Daily Post [Liverpool]
By Larry Neild
The Royal Liverpool Philharmonic Orchestra has signed a new deal which will provide financial sponsorship up to and beyond Capital of Culture year 2008.
The RLPO last night announced that long-established Liverpool investment management company Rensburg has become the orchestra's second Principal Partner.
As a Principal Partner, the new four-year funding agreement, which takes in Liverpool's year as European Capital of Culture 2008 and extends to 2009, represents a substantial financial commitment by Rensburg, although the value of the agreement has not been announced.
Rensburg joins Mersey Docks and Harbour Company which became the first Principal Partner at the end of 2004, following the Phil's hugely successful media partnership with Classic FM, which was also recently extended to 2009.
The Rensburg announcement is more good news for the Phil. The recent publication of the RLPO's annual report for the year ending March 2004 showed its strongest financial performance for 15 years.
The announcement that internationally acclaimed artists Sir Simon Rattle and Vladimir Ashkenazy will appear with the orchestra in Liverpool in 2008, and the news that targets set in 2001 for development of new audiences have been exceeded by over 40% were added signs of a renewed confidence in one of Liverpool's longest-established cultural organisations.
The Principal Partnership scheme represents a new approach to fundraising by the Royal Liverpool Philharmonic, which seeks to build long-term, mutually beneficial relationships with sponsors and supporters.
Rensburg, which was founded in Liverpool in 1873, has been a regular sponsor of the RLPO for many years, but as Principal Partner, its relationship is greatly enhanced.
The Principal Partnership will begin this September with the opening of the Phil's 2005/6 season.
Key elements of the partnership will include a series of concerts credited as being 'supported by Rensburg'; an event in the Royal Liverpool Philharmonic Orchestra's programme during European Capital of Culture 2008 accredited to Rensburg; a range of benefits offered through the Royal Liverpool Philharmonic's media partner, Classic FM; accreditation on all Royal Liverpool Philharmonic Orchestra literature, including literature associated with national and international touring.
Martin Cooke, Head of Investment at Rensburg, said last night: 'We have had a long association with the Phil which goes back to our founder, Henry Rensburg. We are delighted to build on this and to help it play its prominent role as Liverpool moves forward to its year as European Capital of Culture in 2008.'
Michael Elliott, the RLPO's chief executive, said 'The four-year commitment of Rensburg as our Principal Partner, joining Mersey Docks and Harbour Company and our media partner, Classic FM, is a vote of confidence in the ambition and achievements of the Royal Liverpool Philharmonic. Our partnership is another excellent example of the mutually beneficial relationship that can exist between culture and commerce.'
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