30 YEARS AND SIX MONTHS - THE AGE AT WHICH WE PRESS PAUSE ON MUSICAL DISCOVERY
‘Musical Paralysis’, the age when people stop discovering new music, is most likely to hit those aged 30 years and six months
60% say they feel stuck in a musical rut, only listening to artists they already know
47% of people polled wish they could expand their musical repertoire
Peak age for musical discovery revealed as 24 years and five months
Thursday 7 June 2018: According to new research by global music streaming service Deezer, 30 years and six months is the age we are most likely to enter a ‘musical paralysis’, when we stop discovering new music and listen to the same tracks and genres over and over again.
The research commissioned by Deezer explores the age people enter a ‘musical wilderness’, by asking 1,000 Brits about their song preferences and listening habits. Across all age groups, three fifths of respondents (60%) reported that they have felt stuck in a musical rut, while over a quarter (26%) said they would be unlikely to try music from outside of their favourite genres.
Deezer found that the lull in music discovery is mainly due to feeling overwhelmed by the mass of choice available (19%), having a demanding job (16%) and caring for young children (11%). However, nearly half (47%) of all respondents revealed they wish they could spend more time discovering new music, with two fifths (41%) predicting that in the future they will spend more time seeking out new artists.
On average, the age when music discovery peaks is 24 years and five months. At this age, three quarters of respondents (75%) reported listening to 10 or more new tracks per week and 64% to seeking out at least five new artists per month.
Interestingly, women are likely to hit their peak of musical discovery at age 23 years and four months. This is earlier than their male counterparts, who report reaching this life stage at age 25 years and two months. Those living in the Midlands hit their peak of musical discovery at the youngest age. On average, those living in the East Midlands discover the most new music aged 20 years and 11 months and those in the West Midlands at age 21 years and three months.
Deezer data also shows that the age of ‘musical paralysis’ changes depending on where you live. Scots suffer from musical paralysis later in life with the average age of 40 years and seven months – more than fifteen years after their counterparts in Wales (24 years and eight months) and the North West (23 years and nine months).
Adam Read, UK & Ireland Music Editor from Deezer says: “With so much brilliant music out there, it’s easy to feel overwhelmed. This often results in us getting stuck in ‘musical paralysis’ by the time we hit our thirties! At Deezer, we’ll help ‘cure’ you with some of our editor’s best playlists and our feature Flow - an ongoing soundtrack of old favourites mixed in with recommended new music discoveries.”