October marks the launch of the groundbreaking EMI and Virgin Classics Club, an exclusive on-line environment through which music lovers can gain access to a range of audio and visual material. Members can strengthen ties with their favourite music and musicians, stream pre-release works and more, all as they earn Club Points redeemable for music downloads.
The Club, administered by ‘Opendisc’, is part of EMI/Virgin Classics strong focus on consumer relations, creating connections between artists and audiences. It will be open to purchasers of all EMI/Virgin Classics recordings released from September 2007 marked with the ‘Opendisc’ logo.
Purchasers of EMI/Virgin Classics ‘Opendisc’ CDs will be invited to place the disc into their internet-connected computer, where they will have the chance to create their membership profile. This straightforward process will grant them exclusive access to the Club without any software or copy protection systems being installed on their computer. Participants can opt out of the registration process at the click of a button. Pilot schemes have indicated that consumers value this free and optional access.
Members will be rewarded with exclusive content including pre-release listening sessions, mini-documentaries, artist interviews and photo shoots. Material will be refreshed regularly to ensure a truly rewarding experience for Club members, adding value to their CDs at no extra cost.
Members will be given the opportunity to address questions to a panel of experts and to EMI/Virgin Classics artists themselves. Answers to selected questions will be posted in the Club each month.
In a scheme administered by ‘Opendisc’, members can collect Club Points by buying EMI/Virgin Classics CDs or by engaging in surveys. For example, the 100 Club Points allotted to each purchased CD will entitle members to download a free track from the available Club catalogue.
William Benthall, Director - Digital for EMI Classics, said, “The Club adds a fresh dimension to EMI and Virgin Classics CDs. It gives music fans an unprecedented opportunity to engage with great artists and recordings and it gives artists the chance to further strengthen relationships with their audience.”
As EMI and Virgin Classics continue to embrace the digital age, both music lovers and artists alike stand to benefit. There is every good reason to join the Club!